Best Email Header & Footer Design Guide — 2021

hen you think of designing the Header and footer of an email, So first of all, the mind would think about the message is about: its purpose or email design. Also, you should know how to design a header and footer in the mail. It contains the information about the sender recipient, email path to get to the inbox and many validation details.

Benefits of header and footer to design an email:

The header and Footer is the main elements to give your email a good closure, so let’s know about it in the points given below:

1. When designing headers, try to follow the Brand’s Guidelines. Do not introduce colors or font that does not match with your brand image. If you have always reflected a distinct identity as a part of your brand image, try to involve it in the header as well
2. The purpose of the header is to indicate the various components of the email and to convince you to read the email and maybe even take action. In few cases, the call-to-action is available in the header itself.
3. A Header is the top border of each page and a Footer is the bottom border of each page. The header also used as a teaser, which endeavors and pushes the user to continue reading the content.
4. A Header is the top border of each page and a Footer is the bottom border of each page. The header also used as a teaser, which endeavors and pushes the user to continue reading the content.
5. Footer is an element of email placed at the bottom, usually containing details of the company, such as Address, Contact number, Website, and Social Media Icon.

Why Header is required in Email Design?

The header is the most important in email designing to give information and set expectations for the email as well as footer is also the main component to give your email a good closure, so let’s know about it in the points given below:

• In addition to the most common identities (from, to, date, subject), the Header design also provides details about the route that an email takes as it is transferred from one user to another.
• With the help of the Header, the user gets the information in a simplified way which is already available, So that the user will know what the mail is about, it is necessary to read it or not.
• A great Header describes how your brand is, this will let the recipient know the sender.

Elements that exist inside a Header Design

If you have competent IT generalists but need them to have specific training, it can pay to invest in the certification training that they need as long as they have the aptitude and ambition and are a good fit for the company long-term. As you have read above, why do we need header design, so now let’s move to those elements which makes a very good header design?

When designing headers, try to follow the Brand’s Guidelines. Do not introduce colors or font that does not match with your brand image. If you have always reflected a distinct identity as a part of your brand image, try to involve it in the header as well. As a part of Header, you must have your business name and logo.

As we know to identify, it helps to know who sent the mail. It will also help in structure and maintaining your brand representation. Along with the attention-grabbing mainline, there should be a secondary preview line that expands on the tittle.it is very important to have a navigation menu in a great header mail, with the help of which the user can go backward or forward to check the promotions or other offers.

Be sure to include a link to “view in browser” as it helps users to click and view live email in the browser if the images do not open in their email client. If you have comprised all these components in your header, then you are ready with the perfect one for your email template. Whenever you hire a developer for custom templates, It comes with a price tag, If you want to reduce your cost then for this Free Email Design Template is your good friend.

Top 5 important Email Header Design Tips

1. Email header would be customize for increased efficiency. If you can include the name of the subscriber in the header, you can enjoy more open rates.
2. Ensure that there is enough free space in the header design and combine the menu attribute with the header.
3. It is important that you introduce brief, but reassuring headers.
4. It is important to know what the email is, the reader must reach it in an efficient way.
5. This message, what email is, should be delivered to readers as successfully as possible.

Some interesting examples of Header design are given below:

The header is a welcome mail which is built for On-boarding purpose and It also includes a brand name.

This is a very interesting example of header design, which shows what the email is about and there is the use of call-to-action in the header itself. Email Newsletter Design are one of the best way to earn loyal followers. By sending compatible emails that provide value, you can build trust and make your customers buy.

How To Design an email Footer?

• Email footer design is often an idea for brands. But don’t ignore this component of your email- it’s an important part of your overall email design. The footer contains information and takes a lot of action.
• Footer aims to maintain the interest shown by users in the brand. If someone does not want to subscribe to your email, the footer should also take care of it.
• The main purpose of Footer is to close your email well. Your customer may again access to connect with you in the future or, your subscriber may get details about where to get more information about your brand.

Why strong Footer is required in email?

The footer contains important information and takes a lot of action. Email footers are often where your customers search for details about your brands.

1. A strong footer should give users the option to communicate through channels other than mail.
2. A strong footer is a place for transparency, clarity and good design, which can say a lot about you and your brand.

Elements that exist inside a Footer Design

The main purpose of Footer is to help customers to connect with brands easily. So, for this you need to share you address, contact number, and details of your footer.

Unsubscribe links are an important examination for those who are designing footer. Make sure you have made it complaint with GD-PR and CAN-SPAM legislation.

The Footer should tell the user about other platforms from where they can get more information about you. For Instance, Always remember that your social media details as well as links to your blog and website within the footer.

3 Important Tips to Design Footer

The last impression should also be good as the first impression. So, make sure while designing the footer, follow these tips as mentioned below:

• The information must be presented in progressive order. You have to research and identify what reverberates most with your user’s need and add it to the footer appropriately.
• The idea is to use moderate when designing the email footer. You do not need to include all in the footer. Just add basic and essential things and keep the footer details as minimum as possible.
• Choose a background and text font according to the match of the brand’s image. You should select colors that make the personality of the email even better.

As everyone knows, email is a very important element of marketing procedure. And its success depends to a large extent on how well you prepare your email design campaign service.