What is Technical SEO with new updates in 2022
What is Technical SEO with new updates in 2022
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In this post, we will learn the basics of technical SEO. What is technical SEO? Now, discussing the basics of technical SEO can seem like a contradiction.
Still, some basic knowledge about the more technical side of SEO can mean the difference between a high ranking site and a site that doesn’t rank at all.
What is Technical SEO?
Technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages in search engines.
Technical SEO issue is just one piece of the whole Search engine optimization puzzle.
Making a website fast, easy to crawl and understandable to search engines are the pillars of technical optimization.
Why is Technical SEO important?
You can build the world’s most engaging, thought-provoking content on your website — content that turns casual users into customers instantly.
But, if search engines can’t browse your website correctly and index it, your attempts will be wasted. That’s why technical SEO is very important.
If you want to conduct a comprehensive technical SEO audit to see how your existing site is performing in the technical SEO audit.
Setting up your website
The first big step in setting up a technical SEO strategy is setting up your website correctly so that each page functions as it should.
Let’s look at some SEO basics and technical seo for beginners steps to set up a website from scratch:
Buy a domain name:
There are a number of domain registrars (businesses that organise and manage taken and available domain names) out there.
Wix, GoDaddy and Domain.com are some of the most popular registrars.
Link your domain name to an IP address:
An Internet Protocol address (IP) is a set of numbers that helps the Internet translate a domain name like “semrush.com” into something that it can catalogue and organise.
Once you’ve got those two parts in place, you need to start preparing your site to be displayed on searchers’ web browsers.
There are several ways for this to happen:
- Someone searches your site : Example: A searcher wants to learn more about Search Engines Optimization, so they plug “semrush.com” into the search bar of their Chrome browser
- Their Internet browser will then start contacting DNS to change the domain name and IP address.
- It will also start requesting information about the type of programming/coding your website is doing.
- Once the DNS has been requested, this website will start creating files that will be visible in the user’s Internet browser.
- The Big Show Begins — Rendering.
- The browser performs a final check by requesting any incomplete code from the server.
- Your website optimization is successfully displayed in the browser.
- And that’s the essence of how a website goes from beginner to browser-ready.
For more detailed information, see our article on How to Build Your Website Architecture for SEO.
Technically Characteristics Of SEO Checklist
Search engines give preferential treatment in search results to websites displaying certain technical characteristics.
For example a secure connection, a responsive design or fast loading times — and technical SEO is the work you want to do to make sure your website does.
Below you will search a checklist of important steps you can take to ensure that your technical SEO is up to scratch.
Here, we will soon go into some of the important features of a technically optimised website.
1. Use SSL
Secure Sockets Layer — SSL — is a security technology that creates an encrypted link between a web server and a browser.
You can visit a site using SSL fairly easily: the website URL begins with ‘https://’ instead of ‘http://’.
So it makes sense, where possible, to make sure your site is secure — this can be done by installing an SSL certificate on your website, although most top website builders now include SSL by default.
2. Make sure your site is mobile friendly.
- An open-source Python web development framework.
- It is designed to “help developers move applications from concept to completion as quickly as possible”.
2. Rails
- It is an opensource software framework which is written with rubby language.
- It is used to execute website like Airbnb, Github and Shopify.
- About 17% of the top 10k websites take advantage of Ruby on Rails.
2. Front-End Frameworks
- Back-end web frameworks are loaded on the server, front-end frameworks are executed in the user’s browser.
- They allow web developers to design what users see on a website, Like handling AJAX requests, defining file structures, and styling a website’s components.
The most common front-end frameworks are:
1. Angular JS
- A front-end JavaScript framework. This is developed by Google.
- Features such as two-way data binding and dependency injection have greatly helped in decreasing development time, making it is a popular choice in the web development community.
2. React
- It is a front-end JavaScript framework developed by the team of Facebook.
- It is used to help them easily make changes to the site’s code.
- One of its more popular features is the use of Virtual DOM, which allows for more seamless site performance and ensures that high-load applications render faster.
Bootstrap — It is a front-end CSS framework which is a collection of reusable HTML, CSS, and JavaScript code.
3. Mobile Development Framework
- Like their desktop counterparts, mobile development frameworks provide developers with a structure that supports the mobile app-creation process.
- They can be divided into two different types, native mobile apps and cross-platform frameworks.
Common mobile development frameworks are:
1. Flutter
- It was developed by Google. It is free and open source.
- Flutter is Google’s open-source mobile UI framework for building cross-platform applications.
- Flutter Framework instances : Amazon, Microsoft, Adobe, eBay, Google ads.
2. React Native
- It is an open-source JavaScript UI framework builded by Facebook.
- It is used to create applications for Android, iOS, macOS, tvOS, Web, Windows, and UWP.
- Framework Example: Facebook, Skype, Facebook, Instagram, Tesla.
3. Xamarin
- It is an open-source framework for building apps using C# and .NET owned by microsoft.
- With this software framework, UI components are converted into platform-specific elements at runtime, permits for a more native experience for iOS, Android, and Windows.
- Framework Examples: Alaska Airlines, Microsoft Azure, Outback, BBC Goodfood.
Content Management Frameworks
- A Content Management System (CMS) is software that enables users to create, organize, distribute and modify various content including blog posts, eBooks, mobile apps.
- Decisions around CMS frameworks extend beyond just pricing, language, or ease of use to important considerations around SEO, personalization, and security.
WordPress
- This framework is very user-friendly, making it ideal for the non-technical user developing a small blog or for larger brands supporting everything from microsites to large eCommerce stores.
- It is the leading free open-source CMS platform, used by over 42% of all websites.
- Framework Examples: Sony Music, Angry Birds, TechCrunch, The New Yorker, BBC America.
Features of a Good Frameworks
- Developers often selects the framework they are most intimidated.
- On the other side, examine the following characteristics of the best framework while selecting the right framework for the project:
1. Functionality
- Choose a framework that provides the functionality needed for the project, respecting that each framework has its limitations.
- Plus, it doesn’t invest in a framework that exceeds what your project needs.
2. Consistency
- A framework can aid in consistency for large or distributed teams.
3. Documentation
- Choose a framework that has well documented code and provides implementation training.
Common confusions about programming frameworks
- There may be some confusion about programming frameworks, including:
framework vs programming language
- It is a common mistake to confuse a Software framework and a programming language, considering that both are used to develop software.
- A specific programming language is the foundation of every programming framework: instructions that tell the framework what to do.
- A programming framework is build only for one purpose that even if a web app, mobile app, CMS, or data science.
Framework vs Library
- It is very common to confuse the terms framework and library, as both are tools used with programming.
- A specific programming language is the foundation of every programming framework: instructions that tell the framework what to do.
- A library is a set of low-level features which is known as specific results.
Conclusion
Programming framework is the important tool in developing software for today’s market that is rapid, scalable, reliable and secure.
The right framework can help accelerate your time to market and advance your growth strategy.
It becomes faster and easier to complete future projects.
Deliverable is one of the best website development company that offer end to end custom software solutions.
At Deliverable, we work closely with you to set priorities and ensure that the framework, wireframe, architecture and prototype create the maximum impact for your brand or business.